• Jamie Leeper

Examples of national rollout projects


Since 1993, Royal Services have established them as the leading national rollout company. There are many simple projects where the skill-set and systems provided by Royal would be a waste. If you have a simple fixture set, you might first want to see if one of your employees or the 'white glove' logistics company could provide this service to you. The area where we excel is when the project starts to get more complicated. In fact, the greater the complication, the greater the need to partner with Royal, and the greater the value that we can provide to your project.


At Royal we are in a somewhat unique situation as we are able to provide our clients with turnkey solutions, through just one point of contact. If you have a project that involves a fixture set that requires new power drops, electrical work, and patch and paint services, then we are the company for you.

Our four departments work together to be able to offer these solutions to you. Instead of having to source, manage, and pay a large group of skilled tradesmen, with Royal you just have one person to manage. For most of our rollouts we will have crews of two working together and these skilled technicians will be able to perform multiple tasks. This means money saved for you, minimal overhead, minimal disruption in the store environment, and high consistency throughout your entire network.


As you plan your next national rollout project, definitely keep Royal in mind, especially if the project is complex and involves several trades. Here are some of the rollouts that we have been involved with in recent years:

(A) Technology Rollouts - Deployment of nationwide multi-site, multi-service, multi-technology rollouts for commercial organizations. Utilizing our proven systems and RAZOR, our proprietary CMMS, we provide, manage and support a national field force of local onsite technicians to deploy a multitude of networking technologies, including customer experience zones and lifestyle zones, on a nationwide scale.

(B) Store-Within-A-Store (SWAS) Rollouts - “Store-within-a store”, also called “shop-in-shops”, “in-store concepts” and “concessions” are effective strategies not just for department stores, but also for big-box retailers and some specialty retail stores. Whatever you call the concept, it is basically defined as a carved out space within a host retailer that is dedicated to a specific consumer brand.


(C) Branding Projects - Also known as "cosmetic upgrades", "minor remodels", "refresh projects" and "renovations". These are crucial for multi-site companies looking for branding consistency across their portfolio of properties. Can include projects involving fixture installation, carpet and paint, and digital signage.

(D) OEM Fixture Installations - Specializing in nationwide retail fixture installation and reset projects, from single units to large scale nationwide roll-outs. Working with global OEMs to roll out their products across a huge geographic area within a short period of time. These high velocity projects can include completing over 1000 stores within less than a 4 week time-frame.

(E) Digital Package Locker Rollouts - Turnkey solutions including surveys, logistics, installation and ongoing break/fix support of Digital Parcel Locker Systems designed to automate package delivery and pickup. Installation of electrical and concrete pad if necessary for locker systems that use wireless technology to secure and track package deliveries at luxury apartments, townhouses, multi-family buildings and commercial buildings.


Recent National Rollout Projects

(1) OEM Fixture installation for multinational tech corporation – 182 Stores

(2) Fixture Decommission for wireless provider – 80 Stores

(3) Fixture installation for national grocery chain – 63 Stores

(4) Accessory display case removal for clothing retailer – 1026

(5) Host Stand Demo (Fixture Decom) for small box retailer – 337

(6) Snap Frame (Fixture installation) for telecommunications company – 455 locations

(7) SWAS Demo(Store Decom) for national electronic store – 29

(8) Rebranding project for national health & wellness company – 12 locations

(9) Remodels for national greeting card company– 9 stores

All of these high velocity rollout projects were completed ahead of schedule, and to the highest quality of workmanship, with minimal disruption to the store environment. At the busiest times we will have anywhere from 15 - 20 three man crews working simultaneously all over the USA!

2120 total high velocity rollout locations in 2017:

  • 300 OEM ACE Locations - Nationwide fixture installation

  • 110 RadioShack Store within a Store (SWAS) Locations

  • 83 Sprint F7 Store Cleat Redux Locations

  • 234 Samsung LCD Relo Locations

  • 505 LAN Rack Upgrade Locations

  • 850 Hallmark Win Locations - network rollout project

  • 38 RadioShack Remodel Locations

Whatever the nature of the project you are implementing, we are the best choice partner for you to work alongside. Our extensive 25+ year experience with national rollout projects from retail store fixture installation and repairs, to paint and carpet refresh programs, set us apart from the rest. If you have a project needing to be executed at any location, give us a call and experience the Royal Advantage.

We also perform national facility services and facilities management from scheduled and on-demand services, to repairs and remodels. Contact Royal Services today and find out why we have been trusted by luxury retailers for their facility project management needs for over 25 years.


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